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Different Colours - 21nd October 2000

Friendship = Memetic Familiarity?

A couple of days ago, I commented on the power of music to remind us of what we were doing when we heard the song. Music can give a sense of unity and identity - whether it's an entire genre, as in music-based subcultures, or just a single song - L7's 'Shove' always makes me think of my role-playing company, Livid Creations.

Other things can create this sense of identity. Shared opinions, in-jokes, rituals and the like. Memes. Running into a friend who you haven't seen for a few months, running off a quote from a film, and getting the next line spat back at you double-quick, accompanied by wide grin, re-inforces your shared identity and reminds you of the good times you've all had together.

For a group of people who share certain behaviours, when one of the group is on their own, the memes start to die quickly - as nobody else understands or is as obsessed about the memes, they're not reinforced. However, as soon as the person is reunited with someone else from their group, the behaviour typical of the meme(s) is re-enforced and the bond grows stronger.

So, in-jokes, random quotes, and similar obsessions are good ways to help maintain a group of friends.

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